americares

Social Brand Preparedness

Americares is a large nonprofit constantly on the move with global disaster relief efforts, typically working with no notice. Keeping supporters informed about rapidly unfolding events, and their plans to help, have always been a challenge. Good Together developed a design system to make social media updates quickly and consistently.

Americares digital marketing nonprofit

Working with the Americares brand, we created a visual identity system specifically for social media that expanded the classic brand elements to boost recognition and visually “own” posts without interfering with important announcements.

For updates about rapidly developing disaster relief efforts, our system made posting content simple and clear. Staff could spend more time focused on responding to the disasters themselves than on creating posts from scratch.

The visual identity system defined standard placement of branded elements, font styles and core design elements inspired by the Americares logo. The system was designed for flexibility so that the posts could feel cohesive, but not repetitive.

Results
55%

increase in engagement

140%

increase in followers

*a HAPPIER SOCIAL MEDIA TEAM
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Social posts using the visual system

  • Visual Identity System

    Social Media Brand Guide

    Dozens of Graphic Elements

    Social Media Post Templates

    Emergency Playbook

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