housing works

Brand Awareness Campaign

After six years of focusing on lead generation PrEP campaigns, Housing Works Community Healthcare had grown to a full service, multi-location care network. They were ready for a brand awareness campaign to connect the legacy of Housing Works to affordable healthcare.

Housing Works nonprofit social content

Good Together created a brand campaign that spoke directly to the Housing Works Community to let them know “We get you and we got you.”

With a healthy paid media budget, Good Together selected proven channels such as social, hook-up apps, outdoor, display and search to reach millions of New Yorkers with a Housing Works message they hadn’t seen before.

Results
237%

increase in reach

114%

increase in digital engagement

Clinic lines around the corner.
nonprofit brand campaign
nonprofit brand campaign
nonprofit brand campaign
nonprofit brand campaign

More Work

Mental health nonprofit marketing

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Social Media Branding

Nonprofit marketing social content

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