INSEPERABLEMental Health Wins Front and Center
Inseparable has over 100 national mental health policy wins and their message is clear: the health of our bodies cannot be separated from the health of our minds. Big legislative victories need an equally bold presence on social channels.
Our strategy was to heavily feature Inseparable’s work, convert followers into advocates and raise awareness about the current state of healthcare in the US.
We developed a specific brand system for social aimed at grabbing short attention spans while staying true to the core organizational brand. The system was designed to help Inseparable’s social team generate great looking, dynamic content quickly and consistently.
The results for reach and engagement are to follow, but our signature result has already happened: a much happier social media team.
Our design strategy leveraged the best parts of the Inseparable brand, picking the most vibrant colors from their expansive palette and pairing them intentionally to boost brand recognition over time.
Icons and design elements were created to develop compelling posts that also felt recognizable as Inseparable’s.
Standard type styles and placement of elements made creating new posts simple.
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Social Strategy
Social Brand
Templates and Social Elements
Social Brand Guide
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